Given today’s context in which mass housing has increasingly become a marketing product, intensely advertised and wrapped in the most attractive packaging, the ON HOUSING project provides a critical perspective on the various actors involved: administrations, developers, architects, and resident/ end-user. The voices of these actors are introduced along two different lines: the informative one, which outlines dwelling as process, and the experiential one, which points to dwelling as product. An invitation to reflect on present and future perspectives on the quality of housing, this exhibition consistently refers to those defining moments from the past of collective housing and debates in a contemporary key topics such as the right to housing; individuality and community; the directions followed today by the architectural project; economic rationality; marketing vs. reality.  

Thanks to its interdisciplinary approach, ON HOUSING focuses on setting up a dialog between the actors involved in the production of housing. In the long term, the purpose of this endeavor is to help the residents themselves become increasingly involved in this process.

2017 - interdisciplinary research conducted by IDEILAGRAM, MKBT: Make better and Răzvan Zamfira

2018 - exhibition and related events happening within the 2018 edition of BETA (Timișoara Architecture Biennial), at Timco Halls and the multifunctional space of The County Hall in Timișoara.

IDEILAGRAM: Ilinca Păun Constantinescu, Tudor Constantinescu, Laura Popa-Florea, Iulia Păun, Alexandru Păun, Gabriela Belcineanu (architects), Ephemair: Suzana Dan (artist vizual / visual artist)

IDEILAGRAM, MKBT: Make Better (Ana Maria Elian, Bogdan Suditu, Ioana Nenciu, Marina Neagu ), Răzvan Zamfira

 Ana Maria Zahariade, Liviu Ianăși (architects), Bogdan Iancu (anthropologist), Dorel Niță (analizeimobiliare.ro), VitaminA (architects)

 Cătălin Crețu, Suzana Dan, Ioana Trușcă, IDEILAGRAM, Mnemonics

 Ideogram Studio

Raymond Bobar, Gabriela Belcineanu

Răzvan Zamfira, Gabriela Belcineanu

 Oana Simionescu

https://www.betacity.eu/despre-locuire/​​​​​​​